Strategic Planning | Marketing | Finance

The purpose of this e-learning course and book is to provide the intellectual tools an entrepreneur needs to start a residential integration business, improve his current business, or grow his business into the future. As the title suggests, we focus on three key ingredients in running a successful business; strategic planning, marketing, and finance.

In addition to the main text, we provide a sample business plan and case study files. We provide examples using the case study company to show how one company might implement certain concepts and a variety of processes or procedures.

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